Matrix Fitness – Prendas has made the leap to SRAM

Matrix Fitness – Prendas has made the leap to SRAM parts for 2012. These components  complete the build of the Velocite Geos bikes and ensure the bike is world class in all areas. “It’s an important switch for us and it’s proved to be well worth while. The product is second to none and with their continued focus on product development we feel we’ll always be at the forefront of technology” commented Team Manager Stefan Wyman.

“When a company such as SRAM back women’s racing like it does, it makes you sit up and take notice. The continued support they’ve shown for events like the SRAM Tour of Gila is something I’ve noticed and it’s great to now be working with SRAM in the UK.  Together with our sponsors we back the women’s Johnsons Health Tech GP series which is now running into its 3^rd year.”

“The London Olympics are drawing attention to cycling and it seems it’s becoming more mainstream all of the time.  We’ve had a lot more interest in our team and we’re hoping this momentum can continue and help us push forward to Professional registration in 2013 with the UCI.  We remain very ambitious and excited about the next 12 months.”

The 2012 team bike build is as follows:

Frame and Fork: Velocite Geos
Bars, Stem and Steat Post: Ritchey
Group Set: SRAM Force
Chain: Taya
Pedals: Ritchey
Wheelset: FFWD Race Wheels, CycleOps PowerTap training wheels
Tire: Schwalbe

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This entry was posted on Friday, February 3rd, 2012 at 1:17 pm. It is filed under Press Releases, Team News. You can follow any responses to this entry through the RSS 2.0 feed.